Kuri Fruits & Vegetables

By the Numbers

Trade Scale & Stability

Northern Gyeonggi’s only agro-fisheries wholesale market. A proven trade scale and a network of 1,100 shipping origins form the foundation of stable supply.

0
Annual SalesKRW 100M: 0
Annual Volumetons: 0
Producerscompanies: 0
Wholesalers & Buyerscompanies

Trade Volume

Steadily Growing Trade Performance

Stable management of shipping origins and continuous discovery of new origins sustain solid growth every year — a foundation of reliable partnership for overseas buyers who need large, regular supply.

Annual Sales by Year

FruitsVegetablesUnit: KRW 100M

2,537

1290

1247

2020

2,764

1355

1409

2021

2,865

1414

1451

2022

2,962

1463

1499

2023

3,019

1494

1525

2024

2,930

1429

1501

2025

By Category

A Wide Range of Items, Sourcing Made Easy

From domestic fruits to a wide variety of vegetables, a rich product mix lets buyers source the produce they want in one place.

Domestic Fruits

45.6%

FY2025 Sales ₩133.7B

01Strawberry₩19.9B
02Tangerine₩19.5B
03Tomato₩15.2B

Leafy Vegetables

20.7%

FY2025 Sales ₩60.5B

01Mushroom₩10.1B
02Lettuce₩8.6B
03Green Onion₩6.6B

Other Vegetables

18.5%

FY2025 Sales ₩54.3B

01Onion₩9.8B
02Potato₩8.5B
03Sweet Potato₩7.4B

Fruit Vegetables

9.6%

FY2025 Sales ₩28.1B

01Cucumber₩10.4B
02Pepper₩7.5B
03Squash₩6.0B

Imported Fruits

5.6%

FY2025 Sales ₩16.4B

01Banana₩7.7B
02Other Imports₩4.2B
03Orange₩2.0B

Total Trade

100%

FY2025 Sales: ₩292.9B
Annual Volume: 120,000 t

FY2025 sales · annual volume

* These figures are visualized from the company brochure and are not real-time market prices.

From Farm to Global Table

From Farm to the World’s Table, in One Flow

Kuri F&V sits at the heart of wholesale distribution, connecting farms to the market. Produce consigned from origins nationwide forms a standard price through transparent trading, and its proven quality is linked to domestic distribution and global export.

01
Produce Supply
- Farmer Groups
- Local Distributor
- Local Co-op (NACF)
- Importer
02
Price Discovery
- Auction / Tender
- Negotiated / Fixed-Price
03
Wholesale
- Intermediate Wholesaler
- Authorized Buyer
04
Distribution
- Online channels
- Retail / Foodservice
- Hyper / Supermarkets · Military Supply
05
Consumer & Export Supply
- Fresh, safe produce
- Domestic distribution + global export

Infrastructure

A Hub That Keeps It Fresh, a Gateway to the World

Guri agro-fisheries wholesale market at dusk

Adjacent to the 1st Seoul Ring Expressway and Guri IC, with swift connections to Incheon Airport and Incheon Port.

The location closest to the starting point of air and sea export — origin freshness, all the way to the world’s table

79,297㎡

Produce Bldg

Main auction floor · most items

2F/3F: Wholesale Corp. and rental offices; 1F: 3 auction floors and 272 Intermediate Wholesaler stalls; B1: cold storage and M&E rooms

1,499㎡

Seasoning Bldg

Seasoning vegetables (chili, garlic, etc.)

Auction floor; 25 Intermediate Wholesaler stalls

6,775㎡

Bulk Goods Bldg

Leafy / stem & root vegetables (radish, cabbage, onion, etc.)

Auction floor; 60 Intermediate Wholesaler stalls

5,210㎡

Sorting & Packing Center

The only sorting center with cold storage nationwide

Online distributors (L, M, J, etc.); 34 Intermediate Wholesaler & Authorized Buyer stalls

Cold Chain

We operate 18 cold-storage facilities in total — 6 cold-storage units and 10 sorting & packing facilities inside the wholesale market, plus 2 external warehouses in Namyangju (Jingwan-ri, Chasan-ri). An unbroken cold chain from origin to export shipment preserves the freshness and quality of produce even over long-distance transport.

18 units: Cold infrastructure
5,469㎡: Total storage area
Only one nationwide: In-market sorting-center cold storage

Why Global Buyers Choose Us

Why Global Buyers
Choose Kuri F&V

Stable volume, quality control by 19 expert auctioneers, an 18-site cold chain, and logistics that never stops, 24/7 — the four core strengths we bring as a global sourcing partner.

Expert Auctions · Quality Control

A 19-strong team of expert auctioneers — 9 for fruits, 10 for vegetables — grades every item by category to guarantee consistent quality.

19 expert auctioneers

Cold-chain Freshness

18 internal and external cold-storage sites, linked by a cold chain, keep origin freshness all the way to the world’s table.

18 cold-storage sites

24-hour Integrated Logistics

Affiliate KR Logistics (84 employees) handles all loading and transport, running a supply chain that never stops.

KR Logistics · 84 dedicated staff

Overwhelming Trade Scale

As the only wholesale market in northern Gyeonggi, we hold a 39.2% sales market share and trade 120,000 tons a year.

39.2% share

Export & Sourcing Partnership Inquiry

Market Live

3 a.m., Where Freshness Begins

In the small hours, while the city sleeps, produce from origins nationwide gathers and trades at the fairest prices through transparent auctions. This living marketplace is the very starting point of quality and freshness.

Wholesalers gathered at Kuri F&V’s dawn auction — Dawn Auction Floor
The trading heart where hundreds of wholesalers gather every day

Fresh vegetables, cleanly displayed — Hand-picked Freshness
Seasonal produce sorted by quality grade

Logistics trucks shipping direct from origins — Direct from Origins Nationwide
Freshness from 1,100 shipping origins

Night logistics trucks arriving with produce — Logistics That Never Stops, 24/7
Cold-chain transport with KR Logistics

History

30 Years,
Trust Proven Over Time

Since our founding in 1995 — from launching electronic auctions to receiving government commendations — we have spent 30 years building the stable operational capabilities recognized by government and producers alike.

2024
Awarded MAFRA Minister's Commendation for contributions to agricultural business development
2023
Selected as Excellent Wholesale Corporation by MAFRA
Re-designated as Guri wholesale market corporation
2020
Awarded Gyeonggi Governor's Commendation
2018
Selected as Excellent Wholesale Corporation by MAFRA
2016
Re-designated as Guri wholesale market corporation (7-year term)
2013
Selected as Excellent Wholesale Corporation by MAFRA
2011
Launched foodservice supply and small-portion processing center (concurrent business using external warehouse)
2009–2010
Re-designated as Guri wholesale market corporation (7-year term)
Selected as Excellent Wholesale Corporation by MAFRA
2001
Launched electronic auction system
1995
Founded

Organization

A Systematic Organization, Responsible Operations

CEOEthics & Compliance

Vice President

Head of Office

Management Support

Management Support Team
Sales Planning Team
Finance Team

Division Head

Fruits Business Div.

Fruits Team 1
Fruits Team 2

Vegetables Business Div.

Distribution Team
Vegetables Team

New Business TF

New Item Development
Online Wholesale Market
Negotiated/Fixed-Price Trading

Future Strategy

Beyond Korea, to a Global Distribution Powerhouse

Through a phased growth strategy, we aim to become Korea's largest agricultural produce distributor and, building on proven capabilities, expand our business into global markets.

012024 ~ 2026

Strengthen Competitiveness

Strengthen competitiveness → grow trading volume
Activate the online wholesale market
Strengthen origin management → secure stable volume
Pursue MOUs with premium origins to strengthen partnerships
Improve Sorting & Packing Center operational efficiency

022027 ~ 2029

Expand Infrastructure

Build a comprehensive logistics center · regional logistics hubs
Implement the business-division system
Achieve 40%+ market share across all categories
Expand producer-linked storage and procurement categories
Grow online wholesale market transactions

032030 ~

Industry Leadership

Become Korea's leading agricultural distribution powerhouse
Achieve industry leadership

ESG

Trusted ESG Management

Sound management across environment, society, and governance realizes the public value of agricultural distribution. The sustainability and transparency that global partners value are the foundation of our management.

Environment

MOUs with Premium Origins

MOUs with top origins nationwide secure stable volume and pay producers fair prices.

Social

Community Contribution

We practice sharing with the local community — neighborhood aid and produce donations to low-income households.

Governance

Ethical Management

A CEO-direct Ethics & Compliance team sustains transparent, sound management.

Environment

Cold Chain · Eco Distribution

Cold storage and cold-chain infrastructure cut waste loss and build an eco-friendly distribution base.

Your First Trade to the World —
Start It Now.

We welcome overseas export partnerships and trade inquiries. Kuri F&V will help you design how to deliver Korea’s freshest dawn.

+82-31-560-6110Download Company Profile

CEO Kim Min-ho · Est. May 17, 1995

Connecting Korea’s Fresh Produceto Global Markets.